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Lure, Lureapp.io
Lure is a pioneering company that bridges the gap between eCommerce and retail, simplifying the traditional shopping experience. With Lure, customers can book online for a 'Try In-store' fitting room experience - instead of keeping items in their Cart, customers simply book online, try in-store and buy what they love. We worked with Lure to realize this experience, building their brand and product from the ground up.
Deliverables
Branding, Art direction, Campaign design, Product design, Web design.
Lure wanted to create a seamless shopping experience from start to finish, shaking up the retail industry. Let's skip the missed deliveries, wait times, & e-commerce pains, and avoid the endless window shopping and inconvenience of in store shopping.
When our relationship began, Lure didn't have a brand or product. This presented us with a challenge and an opportunity. Our goal was to realize the Lure vision, develop an identity, voice and tone and ultimately a product.
We helped craft an approachable brand, something that customers could recognize and trust. One that could grow and face new challenges, but still worked when nested within an eCommerce or retail environment.
Initial discovery outlined the importance of a product that integrated simply with existing e-commerce websites. Additionally, for their customers, a product that sat neatly into their current shopping behavior. Understanding these factors we designed a Shopify plugin and companion application that allowed customers to use Lure as an enhancement to their shopping experience. To help stores manage, we built a responsive platform that enabled booking and customer management. As Lure continues to grow, we work with them on expanding into in-store support.
